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Tuesday, January 9, 2018


H&M has apologized for using a black child to sell 'coolest monkey' top

H&M has apologized for using a black child to sell 'coolest monkey' top

  • The brand apologized on Monday for using a black child to sell 'coolest monkey' top

  • The company removed the offending ad from its website

  • The Weeknd ended its relationship with the brand after the ‘Monkey’ image went viral

H&M was forced to apologize after sparking outrage through a photograph in his latest campaign.

The brand used a black child to sell its ‘coolest monkey' top and the photo immediately went viral, with hundreds of social media users accusing the brand of being racist.

On Monday, H&M was forced to apologize, especially since the sweatshirt featured the slogan "coolest monkey in the jungle.”

Following the outrage, the company removed the offending ad from its website but continues to sell the hooded top online.

H&M spokeswoman Anna Eriksson said in a statement, "This image has now been removed from all H&M channels and we apologize to anyone this may have offended.”

The image of the child in the hoodie reportedly appeared on the British version of the Swedish retailer's online store.

Social media users said that the two other tops from the same line, one that said "survival expert" and one with images of animals, were modeled by white children.

The designer Alex Medina said on Twitter, “In the year 2018 there's no way brands/art directors can be this negligent and lack awareness. We have to do better.”
Medina was one of the many who voiced their outrage over the advert.

Meanwhile, Charles Blow, a columnist for The New York Times tweeted at H&M, “Have you lost your damned minds?!?!?!"

And another user, named Mimicgawd, posted a "fixed" version of the ad, with a reworked slogan that read, "Coolest Kid in the racist ass H&M catalog."

However, apart from H&M, Dove, owned by Unilever was also forced to apologize in October over racist advertising for a social media post.

The company apologized and said it had “missed the mark” representing black women.

The brand introduced the line "Ready for a Dove Shower?" with a post showing a looping image of a black woman removing a dark brown t-shirt to reveal a white woman.

The same month, Kellogg was forced to change the art on its Corn Pops cereal box after a consumer complained it was racist. 

It showed dozens of yellow-hued Corn Pop characters, except for the lone brown Corn Pop in a blue uniform pushing a floor buffer.
Meanwhile, on Monday, The Weekend ended its relationship with H&M after the photo went viral.

The Weeknd took to Twitter to make the announcement and said he would not be collaborating with H&M in the future.

The Weekend tweeted, "Woke up this morning shocked and embarrassed by this photo. I’m deeply offended and will not be working with @hm anymore..."

The Weeknd has collaborated with the Swedish clothing giant on two collections so far.

Source: North Korea Times


There is racism everywhere including the fashion industry. A designer can't put such inscriptions on its clothes and used a black child for publicity without first thinking of the logic behind.

A white boy could have been used as well to put on such designed wear but they chose a black boy to do that because they want the message to be clear.

We live in a world that when it comes to money sometimes those after it lose their brain. No one wants to be responsible for the ailments in our society yet human beings are the cause. 

Next time H&M should think deeply before doing something stupid because the fashion industries are in the hands of intelligent people, not morons.

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